Calendar

Original Timeline

February, 25 - Contact filmmaker for posters/ fliers/ materials.
February, 27 - March 1 - Start making fliers/ posters if we need to.
March 2 - 8 - Start contacting local environmental groups and organizations on campus and in the area.
March 20 - 26- Distribute Flyers.

As you can see our timeline had change significantly throughout the past month. What we had originally thought was that since Robert Stone was an Oscar nominated director and he had his own production company and marketing team, we thought that it was not going to be a problem receiving materials from them.

Even in the event that we didn’t get any materials we had a back up plan to make promotional material and pass them out. However, not only did we not receive any materials, Robert Stone didn’t even send the film festival any materials for their use.

Furthermore, we hit another bump in the road after one of our other contacts Jen Holmes (Account Executive of The American Experience) emailed us back saying,

“I like your idea about flyers.... but consider the topic of the film. I don’t think it’s the most prudent thing to use paper flyers for a film about the environment. You can however create email postcards, or flyers, and eliminate both printing and environmental costs. They can also be spread far and wide across the web.”

Therefore, we knew it would be somewhat hypocritical to pass out pieces of paper promoting the environment, so we knew we had to create a strictly electronic promotional campaign. There by changing our entire timeline which mostly involved flyering and relying on promotional materials.

Actual Timeline

February 25- Contact Robert Stone and Jen Holmes for posters/ fliers/ materials.
March 4- Received response from Jen Holmes. Received images and press release from her.
March 9- Florida Film Festival schedule posted for Earth Days.
March 10- Sent out emails about film to target audience around the area.
March 14- Created Facebook event for film.
March 20- Sent out e-vites to target audience around the area.
March 24- Promoted film at Eco-Advocates meeting.
March 27- Florida Film Festival Begins.
March 28- Earth Days at Regal Winter Park Village 12pm-2pm.
March 31- Earth Days plays at Enzian 6:30- 8:30pm.