Conclusion

For a film to be successful, a delicate and balanced mix of effort needs to be applied from all levels of the production. We have learned from other films that, through relentless and creative marketing, a film can attract an audience to its premier, even if it is not as successful through the rest of its run, due to word of mouth and reviews. We also learned that just because you have a lot of positives in your corner, that doesn’t mean your film will sell. We had an Academy and Emmy award nominated director with his own marketing team and they still only sold out half of the seats, because not all of the necessary pieces were available for us to market the film to its fullest extent. Overall we have learned to be more creative when it comes to marketing a film, because there are so many generic campaigns out there, it is very important to stand out.